About Ostoya

E-commerce is complex. Your growth partner shouldn’t be.

We’re a UK-based team of pragmatic e-commerce specialists focused on one thing: building and scaling reliable online revenue. We simplify your tech stack, cut the jargon, and give your team a clear, measured path to sustainable growth.

Why We Started Ostoya

Small team. Big expertise. Real partnership.

After years working inside e-commerce teams, we kept seeing the same patterns: ambitious brands held back by complex technology, distant outsourced teams and strategies that looked good on paper but didn't move the numbers.

We built Ostoya to be different. An in-house, UK-based team that believes in direct communication, clear expectations and transparent, data-driven work. We're not here to simply “manage platforms” — we're here to be a long-term partner that helps your team grow with confidence.

Expertise
Partnership
Growth
Integrity
Family Owned100% IndependentCustomer-First

Our promise: we'll always put your goals and budget first — and give you honest, no-nonsense e-commerce advice, even when that means saying “not yet” or “not us”.

What Drives Us

Our values guide every partnership, project, and decision we make.

Independent Expertise

As a family-owned team, we bring years of agency experience without big-agency baggage. Our advice is always independent, practical, and honest—just what works for your business.

Real Partnership

We work side-by-side with you, never above you. Our clients stay because we care about their results—not their budget size.

Customer-First Growth

Your wins are our wins. We don’t believe in pushing extra work or features you don’t need—just strategies that drive sustainable results, month after month.

Clarity & Integrity

No jargon, no confusion. We’re open about what’s possible and what’s not—and we never ‘milk’ a project. You’ll always know where you stand.

What Our Clients Say

Ostoya have transformed our Magento store and doubled our conversion rate in just six months. Their team feels like an extension of our own.

Sarah K.,

Online Retail Director, British Homewares Co.

Genuine UK experts—always responsive, never pushy. We recommend them to every business owner we know.

James F.,

Startup FounderF, British Homewares Co.

Why Partner With Us?

A senior, hands-on team that treats your business like its own — with clear communication, pragmatic advice and delivery you can rely on.

Years in e-commerce

10+

Managed revenue

£30M+

Client retention

98%

100% UK-Based Team

No outsourcing or anonymous off-shore teams. You work directly with a UK-based crew who understand your market and time zones.

Founder-Led Engagement

You’ll speak to the people who make the decisions — founders and senior specialists who stay close to your account.

Honest, Transparent Pricing

Clear scopes, no surprise add-ons and no long-term lock-ins. Just realistic pricing that matches your stage and ambition.

Responsive, Pragmatic Support

Fast answers from people who know your stack — not scripted responses or ticket ping-pong.

If you're looking for a long-term partner — not just another supplier — we're likely a good fit.

Our Simple Process

Simple, transparent, and always on your side.

1. Discovery & Strategy

We start by listening—learning your goals, challenges, and what makes your business tick.

2. Execution & Collaboration

Our team gets to work, implementing the strategy with regular, transparent communication every step of the way.

3. Analysis & Growth

We track performance, analyze the data, and provide clear reports, continually optimizing to ensure we're hitting your goals.

4. Ongoing Partnership

We're here for the long haul. Get fast answers and proactive support from a team that knows your business.

Trusted PartnerNo Hard Sell

Ready to Talk About Your Growth?

If you're looking for a long-term e-commerce partner, not just another supplier, let's start with a straightforward conversation about where you are and where you want to go.

No pressure, no slides. Just a 20–30 minute call with a senior specialist to see if we're a good fit.